Understand Sustainable Finance
Rather than a moral principle, sustainable finance is intended as a financial discipline where companies have a broader perspective of risks and opportunities by taking both economic and environmental, social and governance (ESG) factors into account .
The main feature of such an approach lies in its analytical process based on the fundamentals, transparency and traceability requirements, long-term investment perspectives and a wider assessment of the challenges faced by companies.
The European Market Evolution

From 2008 to 2010, the sustainable finance and responsible investment market has doubled in Europe, with total assets under management amounting to € 5,000 billion in 2010.
High Net Worth Individuals (HNWI) invest around 12% of their assets in sustainable and/or ethical solutions.
Eurosif Study 2010
17% of European pension funds have undersigned the Principles for Responsible Investment (PRI)
Responsible Investor 2010
